Today, the term “customer experience” is used to describe a wide range of strategies designed to meet customer needs in an efficient and memorable way. From mapping out the customer journey to optimizing touch points, businesses are taking a holistic approach that goes beyond product and service to enhance the entire experience of a customer from discovery to purchase.
When it comes to customer experience, nothing beats the power of interactive indoor signage. This innovative technology allows companies to connect with their customers in an interactive and fun way that creates more positive feelings towards the brand, while generating greater customer loyalty and growth.
The benefits of this technology are numerous, but there are three primary reasons why brands should deploy interactive digital signage in their locations:
With interactive indoor signage, consumers can use their smartphones to access information about products and services without having to wait for an employee to answer questions or provide assistance. This saves time and increases their chances of converting a sale or making a return, which can result in a better overall customer experience.
Entertainment and Education
As with all digital signage, interactive signs can be used to entertain customers while they are in-store and help them stay in the store for longer periods of time. This can also encourage them to buy more items and keep them coming back for more.
Artificial intelligence is a rapidly expanding technology that can improve the customer experience by allowing businesses to free up staff and deliver more accurate assistance and insights to customers. From predicting issues and proactively fixing them before they cause problems to delivering rapid assistance 24/7, AI is a growing part of the customer experience landscape.
VR and AR
Virtual reality and augmented reality are fast becoming the go-to technologies for businesses looking to offer customers a more immersive and engaging experience. They can help businesses create immersive environments that allow potential buyers to visualize and interact with products in a way that was previously impossible or too expensive.
Signs are a great way to promote sales, inform customers of product lines and promotions, guide visitors to different sections of a store or even make it easier for people with disabilities to navigate the premises. With effective implementation, signs can even guide shoppers toward purchasing products they may have never heard of before.
The most common form of interactive displays in the market are touchscreen-equipped digital screens that allow users to interact with the content by tapping, dragging and pinching them. This is a popular solution for many applications, such as in lobbies and malls.
Some interactive displays feature a built-in voice activation system that allows customers to activate them by talking into their smartphones or tablets. This is particularly useful in environments where there are a large number of people, such as on university campuses and public transportation stations. If you need high quality sings in your area visit a local Austin sign shop near you.